Have you heard the saying it's not enough to be a (insert your profession / trade here) you also have to be a great marketer of (insert your profession /trade here). Now for a lot of people the very possibility of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's the same as anything else, with the appropriate tools, strategies, support and most importantly the right mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
I recommend the first thing you can do is to stop thinking of self-promotion as a project and start incorporating it into your daily business activities as a key business advancement task.
Such as a "keep-in-touch strategy." That is made easy by using an autoresponder service.
There are a range of autoresponder services out there, do your research and choose the one that best meets your needs.
Make it a habit of regularly sending your clients and target market emails, personal notes and useful articles.
It means: giving before you get building and maintaining relationships and honoring your promises.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a presence in the marketplace.
Three things you can start doing yourself today are:
(By the way if these techniques don't resonate with you, you really do have to get over it, you simply need to overcome the fear of self promotion and accept it, as just a necessary part of of life - in business, at work, home, school)
1. Set small daily self-promotion goals.
- write someone a line,
- joining a networking group,
- providing some honorary service,
- writing an article,
- starting a blog,
- or showing up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT OF NEW CLIENTS, but it gets you into the habit.
Reality check - clients will come to you when the time is right for them, not you, and you have to be available to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their contact details.
3. Be proactive - follow up, follow up, follow up.
- Keep in touch tactfully.
- Thank them for selecting you and your service.
Even if your customers only buy from you once a year make an effort to stay in contact.
Keep your customers up-to-date of your activities, your newsletter, specials etc.
Sometimes it's hard to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is on you.
Remember in the end marketing your service is about marketing YOU.
You need to sell your future clients on you:
Your value, your brand, your uniqueness - what you have to offer.
You will find it challenging, even impossible to achieve greatness or sustained success without the commitment and ability to be a ruthless self-promoter.
If you come at it with the right approach you will discover the fun in self promotion
So go ahead, make it fun, enjoy it and promote yourself now!
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