Social media can be seen in a number of different forms, which include internet forums, wikis, podcasts, weblogs, photos and video. Technologies come with email, blogs, vlogs, picture-sharing, wall-postings, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name some.
Types of social media applications include Facebook (social networking), MySpace (social networking), Wikipedia (reference), Google Groups (reference, social networking), Youmeo (social network aggregation), Lastfm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs that include Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you make use of social media networking and user-built content applications to market a product, service or content. Social Media Marketing normally involves putting together and engaging in a "conversation" with the target patrons, rather than openly advertising to them.
Social Media Marketing can also integrate making and promoting viral posts that is intended to be shared by subscribers. Some marketers are less than comfortable with the lack of control over social media but once used correctly, social networks can be highly effective channels for putting together product evangelism, reputation handling or business branding.
Why is it fast becoming extremely popular?
I would say it's basically due to the fact that it mirrors our exact nature. We are companionable by nature and for once we're able to use technology with ease to reach out and hook up in new and fascinating ways. It's still very new too, you will see new forms coming up continually and it's similar to the early Web "gold rush" season during the 90s
Is every Social Media website for every businessman?
Businessmen probably will not assume so, but it is. You do it naturally on a daily basis, Social Media on the internet is precisely the same thing applied technologically.
How does a business owner ascertain which platform is the finest match for them?
Perfect question. Not all SM internet websites are equal. I usually tell people to apply "classical marketing" and do not let the 'flashing lights' mislead you. Pay a visit to the online site, have a look at the conversation. "Lurk" for a while. Ask a question, watch what happens. Every environment holds its own rules. Blunder in and start shouting and you will get flamed. Respect the environment's 'sub culture' and you will be fine. A good example of this in action is a site that aims at "gamers" - you naturally understand that if you're selling insurance you would have a tough time in that setting. As I emphasized, think like a classical marketer.
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