Most often when I am communicating with other marketers and I bring up the subject of article writing, I often get a response like "I'd rather have a brain surgery, I just can't write", or "my spelling is terrible and my grammar is not much better". In my opinion, the first excuse is just a matter of attitude. The latter excuse lands on deaf ears because all major word processing software have good spelling and grammar correction abilities..
We're not talking about something that would qualify for the Pulitzer Prize in literature, simply articles dealing with a topic that could be of interest to a group of people who also may happen to have mutual interest in your particular business endeavor or activity.
While not as dramatic as the college professor's situation of "publish or perish", many online marketers have found that the notoriety and traffic that articles can bring to their website is second only in importance to actually creating sales.
When writing articles, begin by clearly defining what you want to write about. Focus on the topic and the overall message that you want to communicate. Sometimes you might start with a title then expand from there, and other times the title may be the last part you develop.
Organize your material (be it knowledge, thoughts, or opinions) into a reasonable sequence or order. Don't try for the finished article in the first draft. Just let your mind, and words, to breath and get some stuff down on paper. This may happen in a single session, for longer articles, it could be done in several rough draft sessions maybe broken into logical sections of what will eventually evolve into your finished article.
Once you've finished the rough draft, it's time to make your corrections, smooth the rough edges, and maybe do some juggling in terms of structure. Run your text through the spelling/grammar correction tool of your word processor and make the appropriate corrections.
Now that the body of words that you have written is "technically clean" from a spelling/grammar standpoint and you have pleased yourself with the organization, its time to do the final styling or polishing to confirm readability (that may or may not be a word, but I'll claim poetic authority and go ahead and use it). Read your article aloud to yourself and grasp a feel for the emphasis or rhythm. The readability of the whole article can be influenced by changing the order of words and/or exchanging one like-meaning word for another. The supreme goal is to invite readership.
Many professionals use their articles as a key component in propelling successful internet marketing careers, creating very substantial incomes. Remember, with regard to writing articles, you're greater than you think you are...it's all about attitude!
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