Binary MLM plans are unquestionably widespread these days, so here are a few thoughts from my own experience.
First, for the newbies, binary MLM pay plans have one special characteristic: you have only two "legs" in your organization... a left leg and a right leg. Everyone you ever sponsor will be placed in a direct line, one after the other, down one of those two legs.
Here are 5 important things you should grasp if you're thinking about joining a binary MLM compensation plan:
1. Use fear of loss to drive recruiting.
In a binary, each person who enrolls is placed underneath the person who joined before them (in that leg.)
Not only does this offer "overflow" to your team, which encourages cooperation and retention, but the astute MLM sponsor can use this to motivate recruiting.
"I have 5 people's paperwork right here on my desk. If you join right now, I'll enroll all 5 of these below you. If not, that's cool... I'll just enroll you beneath them when you are ready to join."
There are "powerline" systems that automate this. It's ultra powerful stuff.
2. Position is critical.
Negotiate your placement with your upline mindfully.
Some positions get more overflow than others. Your sponsor is going to want to place you where it benefits them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the flip side, demanding to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to assisting you to maximize your business.
There is no obvious answer, which is why my advice is just to tread carefully. Don't just join without reasoning it through and discussing it with your upline.
3. TNSTAAFL.
Fans of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the best position and a whole enterprise worth of overflow, a binary MLM still won't pay you a penny unless you recruit yourself. Overflow has to be balanced with volume you bring in for it to be worth anything. So, don't join a binary thinking that you're going to get something for nothing.
Also, when sponsoring someone it's great to tell them about the overflow they may receive, but make sure they comprehend TNSTAAFL. It won't eliminate the deal... if anything, it'll sell them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your downline to recruit outside then inside.
The first person you sponsor into a binary should go on the same side, either left or right, that your sponsor placed you on. This is called your "outside" leg.
The second person you recruit should go "inside," in the other leg.
The order is crucial... a lot of people join an MLM enroll 1 person and quit. If that 1 person was placed outside, they will get overflow from their upline. If not, they will be working their business solo forever.
To protect against that, you should always teach "outside, inside."
5. The most stable binaries are hybrids.
Vanilla binary MLMs are no longer cutting-edge. In fact, there were a lot of problems with them.
But, when "merged" with a unilevel, coded bonus, or other compensation structure, those problems can be easily resolved. These hybrid structures-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the BMW of contemporary MLM compensation plans.
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