Firms large and small are rushing to learn and get involved in social media. But most of the social media marketing agencies and consultants who are being paid to create social media networking marketing for corporations are afraid to reveal to their clients three things they don't want to hear.
One-way, top-down connection does not work as well as in the past days. Today, businesses must create conversations with customers and deliver excellent content at the moment their leads, clients or constituents need it. A lot of firms will need to reinvent their marketing in 2010.
Marketers can't force products on people. They need to think like journalists and create a dialogue with their audience to gain a customer's trust. Costless or cheap applications such as blogs and podcasts, in addition to social networking tools such as Twitter, Facebook and LinkedIn, have changed the old principles. Also, free social networking applications can be utilized for managing your company's reputation, conducting market research, checking your rivals' efforts and collaborating with your affiliates. Twitter can also serve as a platform for your company's customer service.
Ideal customers can now be accessed with targeted messages that cost a fraction of the antiquated expensive advertising campaigns. In addition, social media marketing and PR endeavours usually facilitate quick feedback and determinable results, so businesses can immediately see which marketing techniques are helpful for them and which ones are not.
Internet marketing these days is not about flamboyant websites. More than ever, companies need to provide useful content to help users make their purchasing decisions. Websites cannot be stale - content needs to be fresh and reactions of the visitors should be measured and evaluated, so that the content can be continuously upgraded.
Your company may have to invest in some "digital assets" such as a video camera or podcasting equipment in 2010, as today you can build up and control your own media within the communities you are part of. Observe, research and listen carefully before you create your company's social media approach. Enhance your social media marketing knowledge or find an expert to help you. New Web-based applications to support social media marketing are developed and released continuously. Look for someone who can evaluate these tools for you and make relevant suggestions.
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